A brochure can be a simple marketing tool or an elaborate piece of marketing collateral. The printing price depends on the quantity, complexity of the job and the type of paper used. Some people even collect old brochures to display in their homes. Brochure printing can range from cheap to expensive, so a few tips to choose the best brochure printer are listed below. Also, consider the type of paper and customization options available to you. The choice is yours!
Choose a font. Fonts can be bold or subdued and be legible to a person. Avoid using clip art or poorly-designed photos. While it’s tempting to include lots of information, don’t overdo it. The goal of brochure design is to appeal to people, not just to advertisers. The font on the cover should match the font used on the inside pages, and the font on the titles should complement the body.
The final folded size of the brochure depends on the flat paper size and fold. Make sure the size you choose is large enough to accommodate your content. A standard brochure size is 8.5×11, but you may need to enlarge it or cut off parts of it. Typically, it’s 8.5×11, although you can also choose 11×17 or 11×25. Smaller sizes, like 4.5×5.5, are available as well. Using a template to help with design is a good idea as it will ensure the size of your artwork and meet bleed specifications. A template will also make the printing process easier, and you won’t have to worry about losing important text or images.
In addition to making your brochure attractive, consider a call to action. The call to action may be a link to your website or a QR code. Other options might be to include social media information or coupons to encourage people to visit your website. If your business is geared towards a younger audience, consider printing a brochure with a QR code. This way, customers can get more information about your business and make purchases. When people are more likely to take action after reading the brochure, it will pay off in the long run.
Your graphics should be high-resolution. While 72-dpi may look fine on your monitor, it’s not sufficient for a high-quality printed brochure. To ensure that your brochure’s graphics look great, choose a 300-dpi resolution. You can save color swatches to help you make your final decision. Also, note that most printers cannot print up to the edge of the page. However, if you are looking for a professional look for your brochure, full-bleed printing will ensure that you can get the most out of your brochure.
Another benefit of brochure printing is that you can customize your brochure to fit your needs. Some businesses use many photos and diagrams, while others focus on only text. Depending on the industry, brochures can be invitations, resumes of services, or rundowns of specific projects. Brochures can be an indispensable marketing tool for many companies. The right brochure can help you establish trust in your industry and increase sales. The right brochure is the key to success.
When choosing your brochure print, you should decide what type of fold you would prefer. Folding a brochure can either be letter-style, tri-fold, or z-fold, depending on the needs of your business. Choosing the best brochure fold for your brochure will ultimately depend on how the content of the piece will be presented. When deciding on the folding style, choose the type that matches the design of your brochure. The most popular options for most brochures are the gatefold, z-fold, and accordion fold.
If you want your brochure to fold in half, you can use a free online template to design it. The templates are compatible with design software, and will indicate proper bleed and trim for your project. Also, bifold brochures are commonly used for business presentations. Bifold brochures are typically larger and allow for a wider space for a company’s information, such as a photo or logo. For a more elaborate presentation, a larger space will do the trick.
Another great option for affordable brochure printing is to order in bulk. This way, you can save money on the overall printing costs and still get the quality you’ve always wanted. Plus, when ordering, you’ll be able to save money, as most of these products are durable and rarely need revisions once they’ve been printed. The quality of brochures can also be enhanced by choosing a company with vivid inks instead of petroleum-based ones. For example, a good company uses eco-friendly soy-based inks and modern offset or digital press technology.